It is great to have a web presence! But what happens when people can’t find your website? It’s akin to having a party and forgetting to tell people what the address is.
Search Engine Optimisation (SEO) is a way of optimising your website so that search engines are keen to display a link to your site. And cheating is not allowed – certain “black hat” tricks for search engine optimisation can get you permanently banned!
We can help! Read more for the various options for search engine optimisation and internet marketing on offer.
Marketing your products and/or services on the internet is not simply a matter of setting up a website – although that is a good start. With the invention of the Internet you don’t have to engage in aggressive marketing, in fact it is almost considered bad form.
Internet marketing is a different kettle of fish entirely: when people want a service they come to search engines to find it – and you want to be there waiting to be found…
Search Engine Optimisation (SEO) or website promotion is the way to do this. SEO is a way of optimising your website so that search engines are keen to display a link to your site.
And cheating is not allowed – certain “black hat” tricks for search engine optimisation can get you permanently banned!
SEO focuses on 4 main themes:
- Making your site accessible to all search engines by ensuring that the search engines understand your code
- Improving your page content for search engines while maintaining a human touch. In terms of SEO copywriting, we will always follow the first rule of content: write for people, not machines.
- Ease of Site Navigation
- Promoting your site on other websites.
Get a step ahead of your competitors!